ID theft webpage redesign
How can someone see how important this is without relying on scare tactics?" When I was asked to lead the redesign for our ID Theft Protection landing page, I knew messaging and value proposition would need to be transparent, consistent, and candid. After taking inventory of our current page, my team and I made notes on what was working well and where we could implement changes.
Client: Ramsey Solutions
Discipline: UX Design, Marketing Design
Original page:
Icon usage was a pertinent area for improvement. We were using a variety of icons of disparate sizes and styles, and while that can seem unimportant, consistency is key in building trust even in (especially in) the small details. Color usage was also noted as an area of opportunity.
Highest performing page:
We implemented rapid prototyping and A/B testing to work faster, and collaborated with SEO to make sure our value proposition was meeting potential customers where they were. We wrote candidly about ID theft while providing simple solutions. Bold CTAs (calls to action) and consistent color usage created a dynamic and easy-to-understand message.
Our end result was a page with increased traffic, improved conversions, and most importantly, better meeting the needs of people.